..Oshima restaurant..

This restaurant was owned by a strong lady Puan Hasnidar Hanim. Why I said she was a strong lady is because she never gives up. Before opening the restaurant Pn Hanim have been studied in engineering course that are not related with business. But life as an engineer is did not give enough time for her to spend more with family and her child. She wants her children get enough love from her and at last she and her husband have made decision to open a Japanese Food restaurant. With the lacking knowledge about business is not an easy thing for her when she open the restaurant. It is because, she spend more capital at beginning she open the restaurant. She also opened the restaurant with many branch without thinking the acceptance of our Malaysian people about Japanese food. Besides that, she also must to compete with others Japanese restaurant like Sushi King and she also have problem to get halal raw material for her restaurant. But, she did not take all the problems as a weaknesses and she takes it as a challenge to become a successful person in business. From that she learned one by one how to make a good strategy. Hopefully Puan Hasnidar can be successful business woman on 100% halal Japanese food. (^^,)

women with the black scarf is Puan Hasnidar...

STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS

In this chapter I have learn strategies if some company want to market their product or service into international market. The picture above is the reasons why the companies want to get compete into international markets. This chapter also I have learned about the Porter’s Diamond of national competitive advantage like in the picture below: 

Other than that, in tutorial class Miss Ummi has giving us one case study about piping hot dog. It is an ongoing process for entrepreneurs as we are always seeking ways to improve in the industry. “I have the joy of watching others grow successfully through my franchise programme” [Tengku Rozidar Tengku Zainal Abidi]. The hot dog company named as Nineteen O One Sdn. Bhd. is a franchise company. ‘‘We want to penetrate the Middle Eastern market and other markets with Muslim population for our halal food. We aim to be a global halal brand,’’ this is one of what have the owner of the company said. For this case study the owner have mention that everyone likes hot dog and if they want to expend their business they must to enter international markets. Before that also Madam Rozidar which is the owner of the companies have studies about international market and makes the decision to enter the markets. All in all, we must to have knowledge and goods strategies to compete in international market. (^^,)

STRENGTHENING A COMPANY’S COMPETITIVE POSITION: STRATEGIC MOVES, TIMING, AND SCOPE OF OPERATIONS

“Trying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldn't even consider doing.”     [Jamais cascio]

Based on this quotes, in business or whatever we want to do if we do something same with others we cannot be the winner and maybe hard for us to survive. Therefore, we need to do something that people did not do like applying blue ocean strategy. Blue ocean strategy means offers growth in revenues and profits by discovering or inventing new industry segment that create altogether new demand. Besides that, some of examples of blue ocean strategy are im4u, eBay, FedEx, star bucks coffee and others. Other than blue ocean strategies, there are still having another strategy that can be applied in order to strengthening a company’s competitive position such as horizontal merger and acquisition, strategic alliance, joint venture and last vertical integration strategy. So, if the company’s apply those strategies they can be a successful and strength company and can maintain their business. I hope if I have a business in the future I can apply these strategies especially the blue ocean strategies. It’s better to have a unique business rather than same business that quite similar with others that can make us hard to maintain and got success in our business. (^^,)

THE FIVE GENERIC COMPETITIVE STRATEGIES: WHICH ONE TO EMPLOY?

Week5:

Assalamualaikum...

So, what have I learn this week?? My beloved lecturer Miss Ummi have started the class by asking all of us that do we have an experience ride a plane?? For me.. the answer is NO..huhu but I still know that Air Asia always do lower price promotion to attract their customers. In this chapter the important thing that we must know is the five generic competitive strategies. First, about low-cost provider that is striving to achieve lower overall costs than rivals on products that attract a broad spectrum of buyers. Secondly, broad differentiation that means differentiating the firm’s product offering from rivals’ with attributes that appeal to a broad spectrum of buyers. Next, is about focused low-cost strategy that concentrating on a narrow price-sensitive buyer segment and on costs to offer a lower-priced product. Other than that, related with focused differentiation that concentrating on narrow buyer segment by meeting specific tasted and requirements of niche members. Lastly, best-cost provider that is giving customers more value for the money by offering upscale product attributes at a lower cost than rivals.

Miss Ummi also asked the student to do homework that identifies some companies that apply this five generic competitive strategies. Here is my answer:

EVALUATING A COMPANY’S RESOURCES, CAPABILITIES, AND COMPETITIVENESS

Week 4:

Assalamualaikum…

For this week I have learn about internal analysis that we need to do SWOT analysis in order to know our company condition. This is important because we must to know our strength, weaknesses, opportunities and threats to improve our company to gain more profit or to improve our management. For my opinion, this is the main analysis that company must do for their strategic management. Other than that, not only for company or organization that we need to do this SWOT analysis but we also need to do this analysis for ourselves like Miss Ummi ask us to do during lecture class. Related to the analysis we can know better about ourselves and we also can identify and think some ways to improve ourselves to get success I hope.. (^^,) 

Here the steps to do SWOT analysis.

Evaluating a company’s external environment

Week 3:

In this topic first we need to know about macro-environment. This macro-environment encompasses the broad environmental context in which a company’s industry is situated that includes strategically relevant components over which the firm has no direct control. In addition, there are two things that important in this chapter. First is about PESTEL analysis (Political, Economic, Social, Technological, Environmental, and Legal) that focus on principal components of strategic significance in the macro-environment. Second are five competitive forces that also known as Porter’s 5 Forces framework of competitive analysis. This Porter’s 5 Forces include competition from rival sellers, competition from potential new entrants, competition from producers of substitute products, supplier bargaining power and customer bargaining power. 

To know more what is PESTEL I read this website http://pestleanalysis.com/.. Actually there are many website that explain about PESTEL analysis. Besides that also, porter 5 forces is to know better about the company or organization rival. What is their stronger?? And what is their weaker?? Therefore with this we can conclude whether the industries attractive or not.

..The business vision and mission..

Assalamualaikum…

For this topic what have I understand was vision statement is for short term effect and mission is long term effect. Other than that, basically vision is about a short sentence that consist word that can be our purpose of doing something and mission could be the reason and the way to achieve the vision. As example, for tutorial activities Miss Ummi had ask her student to mention what our mission coming to USIM and again I repeated my answer for that question.

“When knowing that I got to continuing my degree at USIM this is a big challenge for me. Why?? It is because the subject that I must learn in Arabic language. Therefore, in order to complete my degree I must to set up my mind to learn how to understand this language. Regarding to your question what is my mission coming to USIM is first to get better in Arabic language, to make my parents proud of me and also to be an independent, successful and useful person in the future. Based on this, what have I do to achieve my mission is asking for my friend that have better in Arabic to explain to me about the subject and to be successful person of course I must to study smart and manage my time properly. Then, hopefully I can complete my degree with the better result and make my parents proud of me InsyaAllah..” (^^,)

Based on this topic, Miss Ummi also did explain in her lecture about procedure, importants, benefits and characteristics of vision and mission..