“Trying
to do what your competitors are doing but basically a little bit better is
probably not going to be the winning strategy. The problem is finding what your
competitors wouldn't even consider doing.”
[Jamais cascio]
Based on this quotes, in business or whatever we
want to do if we do something same with others we cannot be the winner and
maybe hard for us to survive. Therefore, we need to do something that people
did not do like applying blue ocean strategy. Blue ocean strategy means offers
growth in revenues and profits by discovering or inventing new industry
segment that create altogether new demand. Besides that, some of examples of
blue ocean strategy are im4u, eBay, FedEx, star bucks coffee and others. Other
than blue ocean strategies, there are still having another strategy that can be
applied in order to strengthening a company’s competitive position such as
horizontal merger and acquisition, strategic alliance, joint venture and last
vertical integration strategy. So, if the company’s apply those strategies they
can be a successful and strength company and can maintain their business. I
hope if I have a business in the future I can apply these strategies especially
the blue ocean strategies. It’s better to have a unique business rather than
same business that quite similar with others that can make us hard to maintain
and got success in our business. (^^,)
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