Week5:
Assalamualaikum...
So, what
have I learn this week?? My beloved lecturer Miss Ummi have started the class
by asking all of us that do we have an experience ride a plane?? For me.. the
answer is NO..huhu but I still know that Air Asia always do lower price
promotion to attract their customers. In this chapter the important thing that
we must know is the five generic competitive strategies. First, about low-cost
provider that is striving to achieve lower overall costs than rivals on
products that attract a broad spectrum of buyers. Secondly, broad
differentiation that means differentiating the firm’s product offering from
rivals’ with attributes that appeal to a broad spectrum of buyers. Next, is
about focused low-cost strategy that concentrating on a narrow price-sensitive
buyer segment and on costs to offer a lower-priced product. Other than that, related
with focused differentiation that concentrating on narrow buyer segment by
meeting specific tasted and requirements of niche members. Lastly, best-cost
provider that is giving customers more value for the money by offering upscale
product attributes at a lower cost than rivals.
Miss Ummi
also asked the student to do homework that identifies some companies that apply
this five generic competitive strategies. Here is my answer:
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