In this
chapter I have learn strategies if some company want to market their product or
service into international market. The picture above is the reasons why the companies
want to get compete into international markets. This chapter also I have
learned about the Porter’s Diamond of national competitive advantage like in
the picture below:
Other
than that, in tutorial class Miss Ummi has giving us one case study about
piping hot dog. It is an ongoing
process for entrepreneurs as we are always seeking ways to improve in the industry.
“I have the joy of watching others grow successfully through my franchise
programme” [Tengku Rozidar Tengku Zainal Abidi]. The hot dog company named as
Nineteen O One Sdn. Bhd. is a franchise company. ‘‘We want to penetrate the
Middle Eastern market and other markets with Muslim population for our halal food.
We aim to be a global halal brand,’’ this is one of what have the owner of
the company said. For this case study the owner have mention that everyone
likes hot dog and if they want to expend their business they must to enter
international markets. Before that also Madam Rozidar which is the owner of the
companies have studies about international market and makes the decision to
enter the markets. All in all, we must to have knowledge and goods strategies
to compete in international market. (^^,)
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